Mystery Shopping Experts
Tern delivers reliable mystery shopping and customer insights that help businesses improve services, boost satisfaction, and drive growth – across retail, hospitality, finance and more.
Our Story
Tern was founded on the belief that Mystery Shopping should be simple and effective. Since our beginnings in Shrewsbury, we’ve worked with a wide range of organisations, from start-ups and scale-ups to large established commercial brands.
Today, Tern is one of the UK’s leading mystery shopping agencies. We work in close partnership with clients to create programmes that drive measurable customer service improvements across diverse sectors.
What Drives Us
At Tern, we are driven by a commitment to excellence in customer experience. We uncover insights, measure performance, and provide actionable feedback that empowers businesses to deliver outstanding service.
We believe the best Mystery Shopping Programmes are built on our four core values:
- Customised Solutions – understanding your objectives to deliver a bespoke programme.
- High Quality Field Team – a focused team of over 30,000 shoppers providing a high standard of fieldwork.
- Robust Reporting – Quality control measures delivering robust data you can trust.
- Actionable Insights – Neatly packaged data in our state of the art customer insights dashboard and mobile app.
Who We Work With
Tern partners with businesses of all shapes and sizes. Our clients share a desire to improve customer experience, build stronger customer relationships and measurable business growth.
- Retail
- Health, Wellbeing & Spas
- Property Developers & Estate Agents
- Financial Services & Compliance
- Fast food, Convenience & Forecourts
- Hospitality, Leisure & Restaurants
Why Tern?
- Cross-sector experience with a focus on providing actionable insight
- Expertise in tailoring programmes to meet your business needs
- Straightforward, collaborative and transparent ways of working
- Proven ability to deliver results
We’re not here to sell off-the-shelf solutions. We’re here to understand your goals, and work with you to get there, together.
